Sourav Prakash

Sourav Prakash is a Founder's Associate at Kayba, based in Paris. He helps beauty brands launch and run their ambassador programs, and works on the product testing protocols operated through the platform.

A student at ESSEC Business School, he previously worked at caesar., illuminem and Overlord before joining Kayba.

He writes about what he handles day to day: how ambassadors get paid, how to build a consumer panel that actually holds up, and which questionnaires produce defensible claims rather than decorative numbers.