Accessible Influence: How Any Brand Can Capture Audiences Through Creators

For too long, influencer marketing felt broken. Brands spent big budgets on one-off posts, hoping they would convert. Smaller brands were locked out entirely, while larger ones struggled to measure returns.

At the same time, consumers were shifting. They wanted authentic recommendations, real-life product use, and trusted voices guiding their decisions, not polished ads.

Kayba was built to close that gap. With Kayba, any brand, from indie startups to established leaders, can capture audiences through creators with a model that is fair, predictable, and scalable.

Why traditional influencer marketing fell short

• High upfront costs with no guarantee of results.
• One-off visibility that disappears after 24 hours.
• Little control over content, planning, or performance tracking.

This made influencer marketing inaccessible for small brands, risky for medium ones, and inefficient for big players.

The Kayba model: predictable, scalable, and fair

Kayba flips the model by offering a subscription-based platform where:

• Brands only pay creators when sales are generated.
• Content can be planned and managed in-app, making strategy and execution simple.
• Exclusive discounts can be offered directly through Kayba, boosting conversions.
• Growth is flexible, with the option to work with one creator or hundreds, while tracking performance in real time.

Proof in action: Beauty Garden & Pomponne

Beauty Garden, a creator with 300k+ followers, used Kayba to work with Pomponne and 8 other beauty brands. Instead of isolated campaigns, the collaboration became a steady growth engine:

• Over €3,000 in monthly revenue through commissions for the creator.
• Each brand had freedom to plan content and define strategies.
• Exclusive discounts, shared through Kayba, improved sales and rewarded loyal buyers.
• Weekly spotlights gave visibility to individual brands, while all 9 products remained present in her Kayba shop at all times.

The result? A win-win ecosystem: creators earned steady income, and brands received consistent, authentic exposure tied to real sales.

Why this works for any brand

The case of Beauty Garden and Pomponne shows the power of Kayba in beauty, but the model applies far beyond. Fashion, wellness, lifestyle, in every vertical where trust and authenticity drive purchases, creators can become your most effective sales partners.

In a saturated market, Kayba levels the playing field: making creator-led growth accessible to every brand, regardless of size or budget.

Ready to capture audiences through creators? Book a demo with Kayba today and discover how accessible influence can transform your growth.