Nils Escurat

Nils Escurat is the founder and CEO of Kayba, the social commerce platform he launched in Paris in 2022 to help beauty brands activate their ambassadors. He runs the ambassador programs, gifting campaigns and product tests operated on the platform for cosmetics brands day to day.

Before Kayba, he worked at Entrepreneur First, Agent 33 and Spinnin' Records. He holds a master's degree in Finance and Strategy from Sciences Po Paris.

He writes about what he sees from inside the platform: what makes an ambassador program last, what a creator campaign actually costs, and why micro-communities often convert better than large audiences.