How Blancrème built its ambassador community and industrialized its UGC with Kayba

Before Kayba, Blancrème handled its creator relationships entirely by hand. Content offers landed in Instagram DMs, dozens of them every day. There was no way to sort them, answer everyone, or keep track of who had received what.

Building a real ambassador community was a puzzle: no central database, no tracking of the content produced, and slow, artisanal activation. Meanwhile, product testing for new launches went through expensive external panels, and gifting a single promotional campaign tied up the team for one to two weeks.

Blancrème adopted Kayba as the single platform to activate its ambassadors. Recruitment, qualification, gifting, UGC collection, product testing and affiliate: everything now runs in one place.

In a few weeks, the team moved from a setup scattered across Instagram, spreadsheets and agencies to a single, readable and measurable flow. Here is how, use case by use case.

Every day, dozens of customers spontaneously offered content to Blancrème through Instagram DMs. An exceptional signal of brand love, but unmanageable by hand: the best offers got lost, replies dragged, and nothing was archived.

Kayba centralizes those requests. Every creator signs up, gets qualified, and her content lands in a single space. The team approves in one click, reuses the best visuals straight on product pages, and keeps the full history of every collaboration.

Activating a creator used to mean days of back and forth: finding the right person, negotiating, shipping the products, chasing the post. An artisanal process that simply did not scale.

With Kayba, the team launches an activation campaign in a few hours. Ambassadors already qualified in the platform are contacted at scale, briefs go out in a single send, and follow-up is automatic. The result: dozens of hours saved every month.

For every promotional campaign, picking ambassadors, preparing product shipments and tracking results tied up the team for one to two weeks. A direct brake on marketing responsiveness.

Today, Blancrème sets up campaign gifting in under 20 minutes from Kayba: profile targeting, bulk sending, tracking of the content generated. The brand can finally align its influencer operations with its commercial calendar, and not the other way around.

Blancrème had its new products tested by external panels, a heavy line item that was slow to mobilize on every launch.

By leaning on its own community through Kayba, the brand now gets qualified feedback from real users, faster and for a fraction of the price. The saving is over €10,000 a year, and it brings the product team closer to its customers.

Kayba fundamentally changed the way Blancrème works with its community. Where the team spent its days organizing, sorting and chasing by hand, it now runs a structured, measurable machine. The impact shows in costs, in time saved, and in the quality of its creator relationships.