How La French Beauty runs its 100+ independent brand marketplace with Kayba

La French Beauty wanted to sell online the very selection that makes its store a success. But a multi-brand marketplace is an operational puzzle: every brand has its own catalog, its own inventory and its own prices, updated constantly. Keeping the Shopify store accurate by hand was impossible and error-prone, between products sold while out of stock and inaccurate listings.

On top of that came the financial side: every sale had to be reconciled brand by brand, every brand paid its share, every invoice issued. Handled manually, that model fell apart beyond a handful of brands.

La French Beauty relies on Kayba to run its marketplace on Shopify. Kayba connects every brand, syncs catalogs and inventory in real time, and automates the entire payout and invoicing flow to each brand. The house focuses on curation and merchandising; Kayba handles the plumbing.

The result: onboarding a new brand takes minutes, the store stays accurate, and every euro is reconciled and paid out correctly. Here is how, use case by use case.

The Marais concept store lives off its selection of independent brands. Recreating that experience online, with dozens of brands, meant digitizing the entire retail back office, not just the storefront.

With Kayba, La French Beauty brought its curation onto a single Shopify store and now sells more than 100 brands in one place. Onboarding a new brand takes just a few minutes: its catalog lands in the store, ready to sell.

With more than 100 brands, inventory and product pages change constantly. The slightest desync means a sale on an out-of-stock product or an inaccurate listing, and a disappointed customer.

Kayba syncs each brand’s inventory and product pages with the Shopify store in real time. Availability, prices and descriptions stay accurate continuously, with no re-entry. That sync quality is exactly what lets the marketplace hold at scale.

On a marketplace, every sale belongs to a different brand. Reconciling sales and paying each one its share by hand quickly becomes unmanageable, and a source of disputes.

Kayba automates brand payouts: every sale is attributed to the right brand, each share is calculated and paid out automatically, in full transparency. La French Beauty no longer juggles spreadsheets to figure out who is owed what.

Behind every payout sits an invoice. Multiplied by 100 brands and thousands of sales, invoicing becomes an accounting project of its own.

Kayba automatically generates the invoicing tied to every brand and every financial flow. The books stay clean and auditable, with no re-entry, and the house spends its time on its craft rather than on paperwork.

Kayba is the infrastructure that makes La French Beauty’s marketplace possible. Without it, selling more than 100 independent brands from a single store, with accurate inventory, reliable payouts and clean invoicing, would simply be unmanageable. With it, the house has digitized its concept store and can grow without multiplying manual work.