How Les Poulettes turned their customers into a sales force with Kayba
45%
of revenue generated by ambassadors
“Kayba turned our customers into our best sellers. Our community has become our number one growth channel.”
Company
Les Poulettes is a French jewelry and accessories brand, carried by a community of loyal, passionate customers, online and in store.
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Use case
Les Poulettes had a strength many brands envied: loyal customers who talked about their jewelry all on their own. But that energy stayed scattered, with no way to structure it or reward it. The brand wanted to turn its best customers into real ambassadors, without building a machine to do it. With Kayba, it built an affiliate program and an active community in a matter of days.
Our customers were already selling our jewelry to the people around them without us really knowing. All we needed was the tool to support them and reward them.
TL;DR
- 45% of revenue now generated by ambassadors
- Four times more active ambassadors in 6 months
- Affiliate program launched in one week
- A sharp drop in reliance on paid advertising
The problem
A passionate community, left untapped
Les Poulettes relied heavily on paid advertising to bring in new customers. An effective channel, but an expensive one, whose returns kept eroding as competitors bid the auctions up.
Meanwhile, the brand had a dormant asset: hundreds of loyal customers already recommending its jewelry around them. But nothing made it possible to identify them, engage them or reward them. Affiliate, when it existed at all, was run by hand, with makeshift promo codes and no reliable tracking.
We were spending more and more on advertising, while our best sellers were already our customers.
The solution
Turning the community into a sales force
Les Poulettes adopted Kayba to structure, engage and reward their ambassador community in one place. Post-purchase recruitment, tracked affiliate links, commissions, engagement and content: the whole program lives in a single platform.
In a few days, the brand went from invisible word of mouth to a measurable, steerable sales channel. Here is how, use case by use case.
Turning customers into ambassadors
Every happy customer is a potential ambassador. The hard part was spotting them and inviting them to join the program at the right moment.
With Kayba, Les Poulettes automatically invite their customers to become ambassadors right after a purchase. In a few clicks, a customer joins the community, gets her personal link and starts recommending the brand. The pool of active ambassadors has been multiplied by four in six months.
Our customers love the brand. We just had to open the door, Kayba handles the rest.
Launching affiliate in one week
Building a reliable affiliate program, with tracked links, sales attribution and commission payouts, normally takes months and pulls in engineering.
With Kayba, Les Poulettes launched their program in one week. Every ambassador gets her tracked link, sales are attributed automatically and commissions are calculated with no manual work. Affiliate now accounts for 45% of revenue.
What we thought was reserved for big brands, we set up in a few days.
Keeping the community alive day to day
An ambassador program only lives if it is animated. Without a dedicated tool, keeping hundreds of people motivated quickly becomes unmanageable.
Kayba gives Les Poulettes a space to engage their community: challenges, early access to new products, content to share and leaderboards. Ambassadors stay engaged, and the brand keeps the relationship without spending its days on it.
Our community is alive. Ambassadors get into it, and they talk about us even more.
Cutting the dependency on paid advertising
The more the brand leaned on paid advertising, the more expensive its growth became. It needed a healthier, more durable channel.
By turning its community into a real sales channel, Les Poulettes cut their reliance on paid. Affiliate brings in sales at a controlled cost and a more loyal customer base, recruited by people they trust rather than by an ad.
Every euro we invest in our community works far longer than a euro of advertising.
Kayba’s impact
Kayba’s impact on Les Poulettes
Kayba changed the growth engine at Les Poulettes. The brand no longer depends on advertising alone to sell: its community has become its first channel, more profitable and more loyal.
A sales channel in its own right: ambassadors generate 45% of revenue.
A growing community: four times more active ambassadors in six months.
A lightning launch: affiliate program live in one week.
Less dependency on paid: healthier growth and a better acquisition cost.
A stronger relationship: customers become part of the brand.
Kayba turned our customers into our best sellers. We do not build our growth without them anymore.
Your ambassadors start here.
Launch your ambassador program and turn it into your growth engine.
