How Less is More made its customers’ voices its best sales argument with Kayba

In clean beauty, trust is earned through proof. Yet Less is More collected too few reviews: requests went out by email, generic, and stayed unanswered. The rare reviews it did get seldom came with a photo, which is exactly what reassures.

The result: product pages thin on reviews, weak social proof, and a team chasing reviews by hand with no way to scale. Its customers’ voices existed, but they stayed invisible.

Less is More relies on Kayba to collect its community’s reviews at scale. After every purchase, a request goes out automatically; customers are encouraged to leave a review, often with a photo or a video; reviews are moderated then published where they count.

In a few weeks, the brand went from a handful of reviews to a steady flow of social proof. Here is how, use case by use case.

The main barrier to collecting reviews was effort: asking for a review at the right moment, from the right person, without spending your days on it.

Kayba automatically sends a review request after every purchase, at the ideal moment. Customers reply far more willingly, and the volume of reviews collected jumped by 27%, with zero manual follow-up.

A review with a real photo reassures infinitely more than plain text. But getting visuals from customers, spontaneously, was rare.

Kayba encourages customers to attach a photo or a video to their review. The result: twice as many visual reviews, showing the products on real people and building confidence at the moment of purchase.

The best customers are often the quietest: delighted, but with no particular reason to speak up. They needed a reason to want to share.

With Kayba, Less is More mobilizes its ambassador community to leave detailed, honest reviews. Recognition, small rewards, visibility: customers become the authors of the brand’s social proof.

A review sitting in a corner helps nobody. It still has to be shown where the purchase decision is made.

Kayba puts reviews front and center wherever they count: product pages, collection pages, campaigns. Social proof becomes a permanent sales argument, and the best-rated pages convert markedly better.

Kayba made visible what was already the strength of Less is More: the satisfaction of its customers. By automating review collection and putting reviews front and center, the brand turned its community’s voice into a genuine engine of trust and conversion.